Why are the stats different to my server log analysis?
StatCounter.Com can produce far different results to standard log file analysis. This is not surprising as our system is designed to track browsers NOT server requests. This can result in a significantly lower count than standard log file analysis. But it offers a more realistic figure of the visitors to your website and far more detail and it is provided in real-time!
So how do they differ?
A big factor is the placement of the StatCounter tracking code. You can use StatCounter to only track the pages you want by simply placing it on the pages you want to track. Log file analysis will track all server requests by default.
If you have very large, slow loading pages it is recommended to place the tracking code closer to the top of the page instead of the bottom. Or a visitor may exit your page before the page finishes loading and the tracking script will never have been loaded.
Framed websites can cause a big problem for log file analysis resulting in an over-inflated count. When a visitor visits a singe page that could often be recorded as 3 visits - loading the main frame, a side frame and a footer. StatCounter does not have this problem.
Web Proxies - many users, most noticeably AOL users access the web through a web proxy. Their ip address can change on each request to your website so log file analysis could not accurately count your unique visitors. StatCounter does both - we use a simple cookie and the user's ip address.
Robots - the requests made to your website by robots will be recorded in your log files but it will not be recorded by StatCounter.
Overall StatCounter provides a far more detailed, accurate count and tracking of behavior of the 'real' visitors to your website than standard log file analysis.
Answers to the majority of questions we receive can be found here in the knowledge base.
- Why are the stats different to my server log analysis?
- Who has access to view my stats?
- What is a landing page in the keyword stats?
- What timezone are these stats recorded in?
- Is it possible to exports the stats as a CSV or Excel file?
- There are pages recorded in my stats that do not exist on my website - pages from other websites and pages from people's hard disks like file:///C:/Documents%20and%20Settings/Jim/My%20Documents/ Gallery.htm - why?
- How is 'Paid Traffic' determined?
- What does "no referring link" mean?
- The unique visitor/returing visitor counts are a little off.
- Why do I not get keyword stats even though I know I am getting referrals from search engines?
- How do I view these real-time stats and visitors?
- Why is data showing up for "Week 53" in my stats? Aren't there only 52 weeks in the year?
- Why am I getting so many zero second visits? How can someone visit for zero seconds?
- Help! Strange pages are showing up in my stats!
- What is the security code?
- What are Exit Links?
- What does #1 mean?